Overview:
This initiative focused on mapping out the marketing and distribution landscape for aquaculture products in East Africa. It identified critical bottlenecks, such as high logistics costs and inconsistent market access, while highlighting opportunities to streamline the value chain from fish farmers to consumers in hotels, markets, and restaurants.
Impact:
The results of this analysis were instrumental in optimizing the supply chain for aquaculture products in the region. By providing targeted recommendations, the study helped smallholder farmers and distributors improve their reach, minimize losses, and access larger markets. This contributed to a more efficient and profitable aquaculture industry, enhancing both the supply and demand side of the market.
Countries Covered: East Africa
Client: Netherlands Ministry of Foreign Affairs
Collaborators: Larive, Lattice